Passion doesn’t pay the bills. Passion is not enough to sustain a business. Online you generally have two camps when it comes to niche blogging. Those that are passionate about providing content for their niche, and those passionate about marketing the niche.
So which camp do you fall in? Are you a content purist who focuses solely on providing the best information with the idea the money will come as a result? Or do you focus more on a marketing approach, in particular search marketing? For you it’s about mastering SEO and then filling in good enough content as good measure.
Both methods have their advantages. But what do you need to do to make them both work seamlessly for your niche blog? To find out, read this excellent article by Dee Barizio at Search Engine Journal .
He’s written his article from the standpoint of what a search marketer lacks in niche blogging. As a blogger, just flip the script to gain perspective on what you need to improve to profit from your niche blog.
Visibility, being seen, seeing through the eyes of your customer-whatever you want to call it. All of these phrases speak to perception and imagery. Perception is your customer’s reality. You know what they say, “Beauty is in the eye of the beholder.”
